Solution
We brought an iconic 1996 Penny Hardaway poster to life - transitioning it from vintage print into a reimagined animated world. The animated short was adapted across formats: social cuts, large-format media screens in New York, and web placements. We also produced high-res print-ready artwork for SLAM Magazine, and helped produce an AR-powered interactive game activated via a QR code in the magazine - bridging the physical page with a digital experience.
