Industry

Music

Client

Russ

Ed Sheeran x Russ, Animated Music Video

Objective

Create a short-form music video to celebrate Russ x Ed Sheeran collaboration. Something visually striking enough to cut through social feeds and drive engagement for the track.

See it on Instagram

Solution

We developed digital doubles of both Russ and Ed Sheeran, suited them up in armor, put them on horseback, and built out a rich fantasy environment, all within a 30-second runtime. The narrative had to land without dialogue or lyrics doing the heavy lifting, so every shot was designed to sell the story purely through visuals. Despite the constraints, the final piece delivered, reaching over 2.5 million views across Instagram and YouTube with more than 150,000 combined reactions.